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Current Position:Home » News » General News » Topic

Organic milk become "the blue ocean" in “the red ocean”?

Zoom in font  Zoom out font Published: 2018-11-09  Views: 6
Core Tip: Experts said that the organic milk powder Market in China will reach 20 billion yuan in the next five years, which may account for 20% of the total infant milk powder market.
Experts said that the organic milk powder Market in China will reach 20 billion yuan in the next five years, which may account for 20% of the total infant milk powder market. Up to now, there are 17 pieces of organic milk powder,which has passed infant formula registration, including 9 pieces of imported organic milk powder, the top three are imported brands.

Faced with the blue ocean of organic milk powder, Abbott, which occupies the first place in China, has chosen to continue to raise the  quota. Abbott's third-quarter results showed that sales of infant nutrition products increased by 8.5%. Unfortunately, Bellamy Australia recently released the latest shareholder meeting information, saying that it will introduce a new formula to upgrade infant organic milk powder.
 
However, some listed companies said "no fun". A few days ago, China's Shengmu announced that after the expiration of this year's certification, some of its pastures no longer apply for organic certification. However, it said that "if there is any demand in the future, the company will be able to apply for organic certification within six months and convert the relevant pastures into organic pastures according to the relevant rules and guidelines."
 
Professional observers revealed that the cost of organic pasture is two to three percent higher than that of ordinary pasture. At this time, to continue investing in organic pasture with high investment and high consumption,in the short run, there is no market dividend but the cost is increased, therefore, it is wise to "leave" the organic milk market for a while.
 
 
 
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