“The promotion has nothing to do with our dissatisfaction of producers. On the contrary, we’re not blaming the producers, and this isn’t about the visual aspect of the fruit and vegetables either. It’s about how we, from Carrefour, want to continue to guarantee the freshness of the products we sell. We’re taking internal steps to motive workers to refuse products that don’t meet our quality requirements. The first step starts when purchasing a product, and this will be continued with additional inspections in the shops,” according to Baptiste van Outryve of Carrefour.
Research
The retailer has chosen to apply this action for fruit and vegetables, because research showed fruit and vegetables have the biggest impact on the image consumers have of the freshness of shops in general. “Consumers are most sensitive to the freshness of fruit and vegetables, and by means of this action, we want to guarantee this as well. Besides, we want to guide customers to eat better and more healthily. As a retailer, we should play a role in this, we have to motivate people on both the side of production and the side of consumers,” Baptiste concludes.
