Recently, Jingdong Fresh started an offline promotion campaign with the theme of “FruitMasters-Crazy Pears” at 7FRESH. The Dutch Agriculture Counsellor Henk Stigter has brought a huge supply of Dutch FruitMasters high quality imported pears to consumers. This time, Jingdong Fresh brought the Dutch pears, which are known as the best food for infants and young children.
The pears are produced in the Netherlands, bloom in April, and fruit in September. They harvest only once a year and the mild maritime climate and natural conditions give it a unique flavor.
Jingdong Fresh's efforts to create a "world map" of imported fruits have achieved remarkable results. Data show that in October this year, the sales of Dutch pears on the Jingdong fresh platform increased significantly, with total sales 14 times higher than in same period last year.
With Dutch pears becoming more and more popular among online consumers, Jingdong Fresh has also begun to exert its strength. Through interactive and creative activities, offline consumers can also try the refreshing taste of Dutch pears. The promotion of “Crazy Pear” is another in a line of initiatives for the promotion of JD.
Source: China News Network
