Parag Milk Foods unveils Gulab Jamun, Rasgulla made from pure cow ghee

Parag Milk Foods Ltd, a leading manufacturer and marketer of dairy-based branded foods in India, recently launched two ready-to-eat Indian desserts, Gulab Jamun and Rasgulla, under the brand Gowardhan. They are made from pure cow ghee and cow milk. With this, the company has forayed into the Indian sweets category, which is worth approximately Rs 7,000-8,000 crore.

The company has a strong history of innovation, especially in its cheese category, which has enabled it to strengthen its value added products (VAP) category, that made up two-thirds of its overall revenue in financial year 2018 (FY18). With its entry into the ready-to-eat Indian desserts category through the introduction of the two desserts, the company plans to further strengthen its VAP category.

Devendra Shah, chairman, Parag Milk Foods Ltd, said, “The market for the Indian sweets category is extremely large. In this category, Gulab Jamun and Rasgulla are the two most popular Indian desserts, with nearly every store in the country serving some version of them.”

“We have introduced these two products on a small scale, which we will gradually scale up across India. Although we have started by introducing the regular range in Indian sweets that consists of Gulab Jamun and Rasgulla, we plan to introduce Mysore Pak, Shahi Gulab Jamun, etc., in the future. We are excited to bring this range of desserts to the market,” he added.

Gowardhan Gulab Jamun and Gowardhan Rasgulla is currently available in 1kg pack sizes priced at Rs 190. The product has been launched across India, with the main markets for Gulab Jamun being West, North and South India, and those for Rasgulla being North and East India.