Mondelez International recently joined the Loop initiative, which was founded by recycling leader TerraCycle and aims to tackle packaging waste with a first-of-its-kind subscription-based shopping model for distributing consumer goods to homes in reusable containers. The initiative aims to reduce reliance on single-use packaging and to provide a convenient and durable solution to consumers.
Loop enables consumers to enjoy Milka biscuits responsibly, by allowing them to subscribe online to receive customised and brand-specific durable packaging that is collected, cleaned, refilled and reusable.
This initiative underscores Mondelez International’s continued commitment to sustainable consumption and belief in promoting a circular economy. The company, which has formulated a roadmap to cut 65 million kg of packaging material by 2020, aims to make 100 per cent of its packaging globally recyclable by 2025.
“At Mondelez International, we are committed to reducing packaging waste and making all our packaging recyclable by 2025. We are proud to be part of the Loop initiative with our iconic Milka brand, building on its strong commitment to sustainability and well-being and delivering on the brand’s purpose of making the world a more tender place,” stated Debora Koyama, chief marketing officer, Mondelez Europe.
She added, “Milka is a great fit for Loop, and the initiative shows how Mondelez International is living its purpose to empower people to snack right by providing the right snack, for the right moment, made the right way.”
Four stainless steel containers have been developed to provide consumers a more sustainable way to enjoy Milka chocobakery offer - Milka Cake and Choc soft cake, Milka Choco Biscuit cookies and Milka Tender Break bars.
The Milka brand has long engaged consumers with its sustainability approach, sourcing Alpine milk from local, small-scale farms, investing in Cocoa Life to create a sustainable cocoa supply, and sourcing sustainable wheat for its biscuits through the Harmony program.
The programme has reinforced Mondelez International’s commitment to creating a positive impact on the planet and people, and will help deliver its long-term objective of zero-net waste packaging. Pilot schemes are scheduled to launch in the spring in France and the northeastern United States. Additional markets are expected to launch in 2019 and 2020.
