McDonald’s, which launched its app recently, has taken the #10YearChallenge and is offering products at their 2009 prices for a week. The offer is currently underway, and redeemable at all the West and South India outlets of the fast food giant. All the patrons have to do is show the counter staff the offer on the app while placing the order at the outlet.
The app, which was launched by Hardcastle Restaurants Pvt Ltd, the master franchisee of the chain in West and South India, gives a host of exciting offers on scrumptious burgers, exotic McCafe beverages and appetising sides every day. Each offer on the app is customised to, and gives value based on, each customer’s preferences.
This new app is essentially a one-stop shop for all McDonald’s lovers. In addition to availing of attractive customised offers that can be redeemed at the restaurants, customers can also share their feedback and find their nearest McDonald’s restaurant on this app. In short, it is as comprehensive, quick and efficient as it gets.
Speaking on this unique initiative, Akshay Jatia, general manger, brand extensions, Hardcastle Restaurants Pvt Ltd, said, “As the 10-Year Challenge gained momentum, we at McDonald’s wanted to do something beyond just posting a picture or putting a post out on the social media.”
“Over the years, we have delivered unparalleled value to our customers. Through our own 10-Year Challenge, we wanted to provide our customers a unique value proposition and reinforce that while we have evolved over the last 10 years, we have not changed. We still continue to deliver unparalleled value,” he added.
Speaking further on the launch of the McDonald’s app, Jatia said, “We are committed to enhancing our digital capabilities and leveraging technology to deliver enhanced value and convenience to our customers. The new McDonald’s app, that lets our customers avail of a slew of attractive in-store offers at their fingertips, is a step in this direction.”
