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Current Position:Home » News » Frozen & Deli Food » Topic

Alden’s Organic releases pint-sized ice cream packages

Zoom in font  Zoom out font Published: 2019-02-01  Views: 10
Core Tip: Alden’s Organic, Eugene, Ore., debuted a slew of new pint-sized packages.
Alden’s Organic, Eugene, Ore., debuted a slew of new pint-sized packages.

“Our eight new pint flavors are made to spark a good time—never too sweet and unmistakably tasting like the organic ingredients inside. If something says ‘strawberry,’ we think it should taste like strawberry not strawberry-ish,” says Michelle Hunt, vice president of marketing and innovation. “Recipes like Sasquatch Tracks and Road Trip evoke our Oregon roots and spirit. We do ice cream the Oregon way—always playful yet relentlessly progressive—to prove that organic is both old-school and new-cool.”

The eight new pints, scheduled to hit stores in the spring, are:

Sasquatch Tracks: Vanilla ice cream with ribbons of fudge and peanut butter cups

Caramel Macchiato: Coffee ice cream drizzled with sea salt caramel

Crushin On Cookies & Mint: Mint ice cream with crushed cookie pieces and fudge swirls

Vanilla Crème: Rich vanilla ice cream with a sweet cream finish

Double Dutch Chocolate: Swirls of fudgy milk chocolate and dark chocolate ice cream

Road Trip Dark Chocolate Almond: Vanilla ice cream with almonds and salted dark chocolate

Midnight Cherry Chip: Cherry ice cream with chunks of organic cherries and dark chocolate

Dough Yeah Cookie Dough Fudge: Loads of dough and fudge ribbons in vanilla ice cream

Alden’s also released a new look for its entire portfolio of family size ice cream, pints and novelties.

“Alden’s mission is to make organic ice cream irresistible for all,” says Hunt. “As leaders in the organic category since 2004, we are ‘all in’ on organic and letting the organic flavor realness shine through in every scoop, lick and bite. Our new packaging spotlights that signature true-to-flavor taste.”

Alden’s also announced plans to consolidate its novelty portfolio with its sister brand Julie’s Organic. The consolidation will incorporate top-selling Julie’s novelties and will hit the market in updated Alden’s packaging in the spring.

 
 
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