“Our eight new pint flavors are made to spark a good time—never too sweet and unmistakably tasting like the organic ingredients inside. If something says ‘strawberry,’ we think it should taste like strawberry not strawberry-ish,” says Michelle Hunt, vice president of marketing and innovation. “Recipes like Sasquatch Tracks and Road Trip evoke our Oregon roots and spirit. We do ice cream the Oregon way—always playful yet relentlessly progressive—to prove that organic is both old-school and new-cool.”
The eight new pints, scheduled to hit stores in the spring, are:
Sasquatch Tracks: Vanilla ice cream with ribbons of fudge and peanut butter cups
Caramel Macchiato: Coffee ice cream drizzled with sea salt caramel
Crushin On Cookies & Mint: Mint ice cream with crushed cookie pieces and fudge swirls
Vanilla Crème: Rich vanilla ice cream with a sweet cream finish
Double Dutch Chocolate: Swirls of fudgy milk chocolate and dark chocolate ice cream
Road Trip Dark Chocolate Almond: Vanilla ice cream with almonds and salted dark chocolate
Midnight Cherry Chip: Cherry ice cream with chunks of organic cherries and dark chocolate
Dough Yeah Cookie Dough Fudge: Loads of dough and fudge ribbons in vanilla ice cream
Alden’s also released a new look for its entire portfolio of family size ice cream, pints and novelties.
“Alden’s mission is to make organic ice cream irresistible for all,” says Hunt. “As leaders in the organic category since 2004, we are ‘all in’ on organic and letting the organic flavor realness shine through in every scoop, lick and bite. Our new packaging spotlights that signature true-to-flavor taste.”
Alden’s also announced plans to consolidate its novelty portfolio with its sister brand Julie’s Organic. The consolidation will incorporate top-selling Julie’s novelties and will hit the market in updated Alden’s packaging in the spring.
