"Fellini Patrizio" has recently introduced QR codes applied on a plastic strip ideal for "long" vegetables such as celery, chicory and beets. Consumers can read them directly with their smartphones, so the service provides an added value for customers as well as for distribution chains.
"While QR codes are not new, applying them on plastic strips is something different. Consumers are provided with information even if there is no packaging, meaning the products are environmentally friendly and sustainable," explains manager Emile Fellini.
The QR code includes nutritional information on the product, its origin and even a few recipes.
"We are all set to make the first deliveries. If the feedback is as good as we think it will be, we can use the same system on other products."
"Fellini Patrizio" ended 2018 with a higher turnover than the previous year also thanks to higher exports. "We mainly work on the domestic market, but we do have a few contacts abroad."
"There is not much produce available at the moment, and sales are also slow. Prices are above average precisely due to the fact that there are lower volumes."
