Brazilians are also changing their eating habits at home as healthy lifestyles become more popular around the world, according to report. A survey recently released by the Kantar Worldpanel, a market research institute, showed that 27% of Brazilian households have adjusted their diets, increased consumption of fruits and natural juices, and reduced intake of red meat, sugar and soft drinks.
According to reports, 389,000 Brazilian households stopped buying refined sugar in 2018. Compared with 2017, the sales volume and sales amount of refined sugar decreased by 0.4% and 19% respectively. In addition, sugar which are less refined and do not contain chemical additives have risen, with more than 2 million Brazilian households starting to buy such products.
In addition, Brazil's meat consumption is also affected by consumer behavior. Brazilians consumed less beef, chicken and pork in 2018 than in 2017. Fifty percent of Brazilian households who claim to have changed their eating habits say they have reduced consumption of red meat.
Between 2017 and 2018, the number of Brazilian households buying soft drinks also declined, with 222,000 Brazilian households beginning to deliberately reduce their consumption of soft drinks. In addition, Brazilian consumers have begun to reduce their consumption of UHT milk and to buy more lactose-free products. According to the survey, 20% of Brazilian households have started purchasing lactose-free products consciously. Sales volume and sales amount of lactose-free products in the market have increased by 7.9% and 12.6%, respectively.
Givana Fisher, director of consumer observation and marketing at Keddo Research, said that health has become one of the most important factors that Brazilian and global consumers pay attention to when buying goods. Brazilian consumers'shopping lists show that Brazilians' health concerns are at the same level as those of the world.
