Since launching in December 2018, more than 8,500 collection points across the UK have signed up to Walkers crisp packet recycling scheme.
Three months after its launch, the UK’s first recycling programme for crisps has collected more than half a million crisp packets.
This, Walkers said, is enough recycled plastic to produce 250 benches.
Launched with support from brand ambassador Gary Lineker and Environment Secretary, Michael Gove, the programme has quickly become the fastest-growing and most successful recycling scheme created by a UK brand, with double the number of collection points compared to other schemes of this kind.
While crisp packets are technically recyclable, the issue until now has been that they weren’t being separated or collected for recycling. Walkers’ investment in December made this possible for the first time.
