Leading private dairy player Hatsun Agro Product Ltd has strengthened its dairy product portfolio with new launches heading in to summer 2019. These include Hatsun Yoghurt Shake and Hatsun Cheese Spread. Meanwhile, a string of other new products are under research and development to suit the Indian taste palette.
The Yoghurt Shake is available in mango, strawberry and blueberry flavours. Hatsun Cheese Spread has been launched at an affordable price point to encourage and ensure the use of cheese among all sections of the consumers. The cheese spread comes in a 50g pack that is priced at Rs 20, a first in the segment.
The yoghurt products from Hatsun contain micro-nutrients and good bacteria that help in good gut health, better digestion and better immunity. With no artificial flavours, no artificial colours and no preservatives, Hatsun Yoghurt Shake reflects the goodness of real milk in every sip.
R G Chandramogan, chairman and managing director, Hatsun Agro Product Ltd, said, “The dairy product segment has evolved in India with yoghurt products being preferred by customers as a good snacking option. HAP has strengthened its portfolio with the launch of new yoghurt and cheese products in this segment, keeping in mind the discerning needs of the millennial consumers who are willing to experiment, health conscious, prefer convenience and taste.”
Adding on the expansion in the retail front, he added, “HAP is focussed on growth and expanding its retail presence in many states. We are growing rapidly in Maharashtra, and our own retail outlet count will reach around 125 by June 2019. Our retail outlets augment our customer touch points and will cater to the dairy needs of our customers.”
HAP’s expanding retail footprint, coupled with its dedicated distribution mechanism for this segment, will help it reach a wider audience across various states.
