The organic ice cream market in the United States is estimated to witness a growth of 4.5 percent to hit $400 million by 2024. This was among the findings of the Graphical Research new growth forecast report, titled U.S. Organic Ice Cream Market Size By Product (Artisanal Ice Cream, Impulse Ice Cream, Take-Home Ice Cream), By Ingredient (Whole Milk, Skimmed Milk, Cream, Sweetening Flavouring Agents), By Flavour (Vanilla, Chocolate, Butter Pecan, Strawberry, Coffee, Black Raspberry, Mint Chocolate Chip), By Distribution Channel (On Trade, Hypermarket and Supermarket, Specialists Food and Drink Retailers, Convenience Stores, By Packaging (Paper and Board, Rigid Plastics, Flexible Packaging), 2018-2024.
Shifting consumer preferences towards nutrient-rich ice cream owing to the growing prevalence for healthy lifestyle will fuel the US organic ice cream market size. The introduction of organically-processed sweeteners and preservatives will continue to be the key factors propelling product demand.
In addition, the rising demand for private-label ice cream, advancement in take-home segments, innovative marketing strategies, and the availability of numerous flavours will substantially enhance the industry over the forecast period.
Increasing organic food consumption among millennials owing to growing awareness about the health benefits of organic food products will stimulate the US organic ice cream demand even at premium prices.
Surging product adoption for preparing shakes, sorbets, and smoothies will improve the product penetration in the US. In addition, the rising preferences for homemade ice cream owing to its natural content will further augment the product demand.
Several R&D (research and development) initiatives by various research firms in close cooperation with the manufacturing players are expected to witness an upsurge in the industry development during the forecast time frame.
Growing scientific expertise, coupled with the large network of food chemistry, biotechnology, and food safety creates high-quality food products enhancing their future sales platforms.
In addition, shifting consumer preference towards ease-of-handling the product with easy availability in the market will significantly propel the growth of the US organic ice cream industry.
Upsurge in the US organic food sales is the key factor driving the industry growth. For instance, organic sales in the country were valued $47 billion in 2016 with increased sales of $3.7 billion from the previous year.
The growing inclination towards organic food products owing to its health benefits over conventional products will stimulate the overall US organic ice cream demand.
The growing millennials population is among the key factors supporting the US organic ice cream industry growth. For instance, the country’s total millennial population was 75.4 million in 2016. Millennials accounted for the highest share in the country’s total population, surpassing the baby boomer population of 74.9 million in 2016.
Globally, the population with age group of six to 12 years account for more than 60 percent of the total ice cream consumption. High ice cream consumption in the country remains the key factor fuelling the organic ice cream demand.
The US accounted for the largest revenue size of over $300 million in 2017, owing to the significant rise in demand for organic beverages including smoothies, brownies, and shakes.
The expansion in the retail outlets in the US is another factor fuelling the organic ice cream market size. Increasing consumption of the take-home variant is the major trend in the country augmenting the US organic ice cream market.
Key companies operational in the US organic ice cream market are Stonyfield Farm, Straus Family Creamery, Blue Marble Ice Cream, Boulder Homemade, Haagen Dazs, Alden’s Ice Cream, Julies Organic, Oregon Ice Cream, and LUV Ice Cream.
Several players are adopting various strategies such as new product launches, mergers, and acquisitions coupled with joint ventures and strategic alliances to reap profits in the industry.
For instance, in 2017, Straus Family Creamery extended its range of organic products by launching a new chocolate milk variant in the category available throughout the United States.
The report covered the following segments:
US Organic Ice Cream Market By Product
• Artisanal Ice Cream
• Impulse Ice Cream
• Take-home Ice Cream
US Organic Ice Cream Market By Ingredient
• Whole Milk
• Skimmed Milk
• Cream
• Sweetening and Flavouring Agents
US Organic Ice Cream Market By Flavour
• Vanilla
• Chocolate
• Butter Pecan
• Strawberry
• Coffee
• Black Raspberry
• Mint Chocolate Chip
US Organic Ice Cream Market By Distribution Channel
• On Trade
• Hypermarket and Supermarket
• Specialists Food and Drink Retailers
• Convenience Stores
