Wonderful Pistachios introduced two new flavors to its No Shells offerings—Chili Roasted and Honey Roasted—two flavors that the brand says will allow it to reach two contrasting categories of snacking fans; those seeking heat, and those who enjoy a sweet escape.
Wonderful Pistachios No Shells Chili Roasted has flavors of red pepper, garlic and vinegar, while Wonderful Pistachios No Shells Honey Roasted contains honey, sugar and a pinch of salt.
“Snacking in 2019 is all about flavor; it’s a key factor considered when we select any type of snack, and we also know that people eat more nuts when they’re flavored,” said Adam Cooper, senior vice president, Wonderful Pistachios. “Our new flavors of Wonderful Pistachios No Shells will appeal to two distinct flavor fan groups, and they’ll both find that delicious snacks can also be good for you.”
According to the company, 94 percent of people snack daily.
“As we continue to share the benefits of eating mindfully, Wonderful Pistachios is also a well-positioned alternative for the increased number of fans looking for non-meat sources of protein,” said Cooper. “Plant-based protein sources like Wonderful Pistachios provide the added bonus of fiber, which meat doesn’t offer.
The snack will launch with distribution in 55,000 stores nationwide. Reaching for widespread appeal, the new flavors are both inspired by recent consumer market research, the company says, adding that honey is the most popular flavor in the snack nut category, and Hot & Spicy is the fastest growing flavor in the overall salty snacks category.
