American retailer, The Kroger Co, is releasing a new exhaustive range of plant-based foods under its Simple Truth portfolio.
The Simple Truth Plant Based range will include fresh meatless burger patties and grinds as well as plant-based cookie dough, pasta sauces, sausages, deli slices, dips and other items.
The range was officially unveiled by Gil Phipps, the company’s VP of Our Brands, at the Good Food Conference in San Francisco.
The conference, hosted by the Good Food Institute, was focused on accelerate the marketplace for plant-based food.
“Since its launch in January 2013, Simple Truth has become the leading natural and organic brand in the country, with annual sales exceeding $2.3 billion,” said Phipps.
“As more of our customers embrace a flexitarian lifestyle, choosing to prioritize healthier food choices and reduce their environmental footprint, we are excited to meet their needs.
“We are introducing our Simple Truth Plant Based collection to offer even more fresh, remarkably delicious, animal-free food to provide shoppers with a greater selection of choices that are more accessible and affordable.”
Kroger’s team of chefs, food scientists and nutritionists collaborated to develop the collection’s recipes that offer 100% plant-based alternatives.
Simple Truth Plant Based products hit US shelves every month this fall into 2020.
