Designer non-GMO seeds developed by Israeli start-up, Equinom, is enabling food makers create cleaner meat-free products.
“Natural products not only need to exclude additives and preservatives; they also must have short, simple ingredient lists,” says Itay Dana, Marketing Director for Equinom.
“Unfortunately, despite the buzz, plant-based meat products don’t necessarily support clean-labelling.”
Most natural ingredients still require extensive processing to allure health- and ethic-minded customers. This over-processing strips the products of taste and functionality.
To achieve palate appeal as well as nutritional and sales objectives, manufacturers tack on masks, flavour enhancers, fillers and highly processed ingredients, such as protein isolates.
“In contrast, Equinom’s seeds for plant ingredients make processing nearly irrelevant because Equinom’s whole beans deliver on taste and nutritional goals that are closer to producers’ needs,” says Dana.
“Equinom’s breeding technology grows better-for-you ingredients that do away with over-processing, simplify ingredient lists and eliminate the need for additives, so producers can go ‘from plant to product’ in fewer steps.”
Equinom’s multifaceted proprietary solution can give manufacturers the opportunity to brand their products with a cleaner label in order to drive strong consumer adoption.
