Discounter Lidl is committed to the fight against food waste. So-called Good Luck Bags should ensure that smaller portions of fresh goods will also find their way to the consumer.
Every day, tons of food that are still consumable end up in the trash because supermarkets can no longer sell it. A problem that more and more traders have been dealing with in the recent past. According to a media report, discount chain Lidl is now testing a particularly exciting and promising concept - for the time being only in Denmark. There, the company cooperates with the operators of the app "Too Good To Go", which is also available in Germany and allows its users to buy food that is nearing its expiration date. As of November 18, 2019, Lidl offers so-called Good Luck Bags in 121 stores, via the app.
Lidl: Good Luck Bags as a bargain
These are bags containing a random assortment of foods that are no longer completely fresh, whose best before date will soon expire or whose packaging is damaged. The bags are offered in different categories, depending on the time of day. Fruit and vegetable bags will be on offer and, shortly before closing time, there will also be variants with meat products. In addition, Lidl plans versions with food stuffs such as rice, coffee and tea. A bag will cost the equivalent of about 4 euros, but includes goods that will have a worth of around 12 euros - a real bargain.
Lidl: Good Luck Bags soon in Germany as well?
Through this pilot project, Lidl will try to offer 150,000 of these bags to their customers, hoping they will purchase them. The bags must be provided for by the stores' employees. In addition, the purchase is made via the Too Good to Go app, whose operators will then collect a commission. The bags are issued on demand and can not be paid for at the checkout. Whether Lidl will forge ahead with similar plans for Germany remains unclear, but it seems quite possible. One thing is certain: the same idea has already arrived in that country.
Supermarket chain Kaufland, for example, has been cooperating with Too Good to Go since October and is also offering so-called 'surprise bags', but currently only at five locations.
