The first ever shipment of bulk wine from India to the UK has taken place this month thanks to a joint venture between Kingsland Drinks and Indian wine producer Soul Tree.
Building on an eight-year success for the brand in the on-trade, Soul Tree and Kingsland Drinks are set to launch a duo of wines which will be available to the on-trade from early-December, developed to meet the house wine price point on Indian restaurant wine lists.
Comprising of Soul Tree Red and Soul Tree White, the pair of wines are designed to drink alongside Indian food and join the brand’s existing varietal-led Sauvignon Blanc, Rosé and Cabernet Sauvignon.
The new wines will be bottled, packed and distributed from Kingsland Drinks full-service site in Irlam, Greater Manchester.
Adam Marshall, Buying Controller at Kingsland Drinks, said: “The Soul Tree range represents the very first Indian wine in our portfolio and a fresh segment for the category; India is now officially on the map as a bulk wine producer, and we’re excited to lead the way by bringing Soul Tree wines in bulk directly to the UK on-trade.”
The move to bring Indian wine in bulk to the UK builds on Kingsland Drinks’ legacy – in the 1960’s it was the first company in the UK to import and fill wine in bulk. Today it has an experienced buying team comprising eight specialists who source and manage a broad selection of wines from over 100 suppliers covering 15 countries, alongside extensive in-house services spanning innovation, insights and marketing.
