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Current Position:Home » News » Marketing & Retail » Topic

Morrisons to only sell free-range eggs

Zoom in font  Zoom out font Published: 2020-02-24  Origin: fdiforum
Core Tip: Morrisons has become the first major supermarket in the UK to move its entire egg offering to free-range.
Morrisons has become the first major supermarket in the UK to move its entire egg offering to free-range.

The move comes five years earlier than the 2025 deadline the retailer committed to back in 2016 after doubling the number of free-range farmers that supply its egg packing business.

It is continuing to work towards making that all eggs used as ingredients in products are free-range by 2025.

Morrisons sells over 10 million eggs a week, with 2 million previously coming from caged hens. To try and made free-range eggs more affordable for consumers, it is lowering the price of a pack of six from 80p to 75p.

“From today, all our eggs will come from free-range hens that are able to roam freely outdoors – typically during daylight hours – and then return to nest boxes in the evening,” said Morrisons Egg Buyer, Robert Hoffman.

 
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