UK bakery brand, Warburtons, has teamed up with brewer Toast Ale to launch a limited-edition beer brewed with leftover crumpets.
The beer, which is a first in the UK and marks the first non-bakery item launched in Warburton’s 140-plus year history, transforms surplus crumpets into a Session IPA.
To make the light IPA, Toast Ale replaces some of the malted barley in the beer with crumpets that didn’t make the cut, extracting starches and sugars and breaking them down into fermentable sugars.
The launch comes as Warburtons looks for innovative ways to grant its leftover food waste a second life. Depending on customer demand, the limited-edition launch could be rolled out on a larger scale.
“We’re thrilled to announce an innovative way of utilising our ‘wonky’ products whilst celebrating the nation’s love of crumpets in a whole new way,” said Darren Littler, Head of Product Innovation at Warburtons.
“Not only are we proud that Crumpet Beer is our first non-baked product we’ve ever launched, there’s nothing ‘butter’ than this cold brew teamed with a plate of warm crumpets.”
James King, Marketing and Brand Manager at Toast Ale, added: “Our mission remains to brew beer that is planet-saving and palate-pleasing, and we couldn’t be more excited to venture into the world of crumpets.
“As a British staple, they bring something hole-y different than our bread brewed beer, with a unique taste. We will continue to toast change and hope everyone loves this new Crumpet Beer as much as we’ve loved brewing and tasting it.”
