Plant-based frozen food brand Strong Roots has revamped packaging for its entire range, even seeing a strong growth since lockdown and restrictions started. The company reports that customers want more plant-based concepts to increase their vegetable intake, meaning the new packaging had to reflect this desire and celebrate the product and ingredients.
San Francisco based food photography specialist Annabelle Breakey, whose previous work includes Apple’s iPhones and McDonald’s Big Mac, helped capture and personify the vibrant use of colour and hyper-real natural ingredient photography.
The packaging has undergone a clear hierarchical change, with bigger titles, bigger product and heightened logo prominence creating a more impactful on-shelf experience.
Each product category is also now designated by colour, creating visually striking brand blocks within freezers, and the new packaging will include QR codes on the back of packs.
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