The Ugandan government, through the National Agriculture Advisory Services and UDC, is working on establishing a fruit processing facility in the Greater Masaka sub region. The proposed factory is one of the initiatives to promote agro-industrialization – one of the 18 programmes being implemented under National Development Plan 111 (NDP III) with the aspiration to achieve increased commercialization and competitiveness of agricultural production and agro-processing.
The greater Masaka sub-region is one of target commodity clusters for fruits particularly pineapples and mangoes respectively. A feasibility study commissioned by NAADS in 2019 and concluded in 2020 found out that most parts in the region are endowed with conditions that are favorable for fruit growing. The major fruits grown include; pineapples, mangoes, passion fruits, jack fruit and water melon.