Crunch Pak® is adding gusseted, stand-up bags to its list of packaging options and will launch the new SKUs with a limited item promoting Paw Patrol the Movie from Paramount Studios.
Available at the end of July in select stores, the gusseted bags come in 14-ounce and 24-ounce sizes and with options of sweet, tart, peeled or mixed apple slices. The bags are resealable and made with materials that maintain product freshness.
“We are excited to continue Crunch Pak’s innovation in products and packaging,” said Ozgur Koc, senior vice-president, new business and product development. “Family-size packaging represents 35 percent of sliced apple business and these bags maximize shelf space with no lost space between facings and the graphics. The vertical presentation creates awareness and encourages impulse purchases.”
Initial tests show the durability of the bag protects the contents’ integrity which translates to less shrink and more satisfied shoppers.
The gusseted bags will launch with Paw Patrol characters and then transition after the promotion to Crunch Pak branding.
