This summer De Kuyper Liqueurs is inviting bartenders and customers to discover their ‘colourful cocktail vibe’, perfectly matched mood-based cocktails.
Launching on 30 June, the new campaign channels De Kuyper’s vision to Own the Cocktail for the trade and the consumer. By simply pairing trending and classic cocktails with moods and moments, De Kuyper inspires every individual to find their perfect serve for any occasion.
The multi-channel campaign featuring the ‘Colourful Cocktail Vibes’ creative and the perfect range of De Kuyper Liqueurs to celebrate any summer drinking occasion includes PR, Social Media, Influencer, Digital, On and Off trade activations and Amazon amplification.
The campaign will run for 13 weeks and will be brought to life through various activations throughout the summer period:
Consumers visiting Stonegate, Marstons and Mitchells & Butlers will be invited discover their unique ‘Colourful Cocktail Vibe’ through a personalised quiz. Accessible on menus and online, the quiz has been designed to unlock consumers cocktail personality, matching their mood and the occasion with a recommended De Kuyper serve.
What’s more, De Kuyper is offering exclusive deals now until 31 August through Matthew Clark, where the brand recently launched its 70cl liqueurs and newly created syrups. With any purchase, operators receive a free ROS driving kit, including cocktail recipe inspiration booklets to gift customers ordering De Kuyper cocktails.
Point of Sale activations include branded glassware, cocktail shakers, jiggers and strainers along with menu clips, A frame and tabletop chalkboards and posters that will help bring Colourful Cocktail Vibes to life.
Retail partnerships online and instore with Waitrose, Tesco, Sainsbury’s, Morrisons including interactive quizzes via QR codes and promotions to drive ROS
9-10 September: De Kuyper will showcase its colourful cocktails alongside renowned Michelin-star chefs at The Home of Food festival at Lord’s cricket ground. Festival attendees will have the opportunity to book a Cocktail masterclass with De Kuyper’s Global Brand Ambassador Max de Smit and create their own ‘Colourful Cocktail Vibe’
30 April to 30 September: The first De Kuyper cocktail terrace with Delta by Marriott in Liverpool launches. This vibrant space will be open until the end of September, offering bespoke cocktails throughout the summer.
Godelief van Erve, De Kuyper’s Global Marketing Director, said: “We’re excited to be bringing our Colourful Cocktail Vibes campaign to the consumers via social/digital media and on-trade & off-trade activations this summer, with a variety of vibrant and delicious serves, perfectly matched to suit any mood or occasion.
“Whether it’s a refreshing Blue Lagoon, a sophisticated Kir Royale or fruity Passionfruit Martini, there’s a serve to suit everyone’s cocktail vibe. With over 325 years of distilling experience and a commitment to use the best possible quality ingredients, we create the best liqueurs that we know bartenders and customers love using in their cocktails.”
Bright pink, intense pool blue or a radiant orange: it’s not just the fashion world that’s going colourful this summer. Discover your #ColourfulCocktailVibe.
