It is not nearly typical kale weather, yet Glas Groenten started harvesting this product in the Netherlands last week. "It's still going quite slowly, though. The beaches may be full, but kale demand could do with a boost," says Mike Glas.
"Soon, when the weather cools slightly, I hope demand picks up. The first supermarket promotions have already started." According to Mike, the kale looks good, even though the heavy rain from two months ago did do some damage.
"That delayed its growth, so I don't expect a large supply on the market immediately. The prices also reflect that. They began firmer than last year but will soften a bit in the next while," Mike explains.
The rain affected his Brussels sprouts, too. "They're slightly smaller, but sales are normal for the time of year. Still, cooler weather will definitely boost their sales as well."
Mike says specialties like purple sprouts are not yet an item. "We do those, but there's often only demand at Christmas. Purple sprouts aren't really getting off the ground in retail yet either," he concludes.