The Russian vodka market faces a systemic problem with rapid initial growth amongst brands offset by declines after several years due to lack of brand equity and ‘consumer fickleness’.
Diageo has announced two multi-million investments to promote ‘scaleable’ barley and sorghum farming ventures in Ethiopia and Tanzania respectively and cut reliance on unpredictable imports.
Alcoholic beverage brands increasingly are looking to connect with Millenials via social networks, as younger members of the demographic begin to celebrate their 21st birthdays.
The Scottish government’s plans to set a minimum price for alcohol of 50p per unit will avoid 60 deaths in its first year of operation and 300 after 10 years, according to Sheffield University’s Alcohol Research Group.
Dutch non-branded bar manufacturer VSI has begun operations at a €10m plant in Leerdam, Holland, which incorporates a research and development (R&D) centre and has the capacity to make triple-layered bars.
At a debate hosted by the Worshipful Company of Distillers in London last night, the tone was predominantly optimistic. Three of the four speakers bombarded guests with a variety of stats, illustrating the potential rewards.
Lion, the Kirin-owned food and drinks company, has reported a 6.7 increase in volumes for its Australian beer, spirits and wine operations during the first quarter.
Diageo brands were quite successful at the 12th annual San Francisco World Spirits Competition, winning a grand total of 47 medals, 17 of which were gold or double gold.
