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Current Position:Home » News » Processed Foods » Bakery & Cereals » Topic

Kellogg to boost sales of Mini-Wheats cereal

Zoom in font  Zoom out font Published: 2012-05-09  Origin: FBR
Core Tip: Kellogg Company, a producer of cereals and convenience foods in North America, is launching national advertising, including TV, digital, print and online engagement, and special programs to boost the sales of its Mini-Wheats cereal.

According to the company, Kellogg's Mini-Wheats cereal has eight layers of whole grain fiber in each little biscuit. In addition, each bowl of the product has 96% of the dietary guidelines recommended amount of whole grains.

Kellogg Company senior nutrition marketing MS, RD Stacey Krawczyk said Kellogg's Mini-Wheats cereal is a great solution for adults who want a fast, filling, delicious and nutritious breakfast.

"The fiber, whole grains, and protein in Kellogg's Mini-Wheats cereal and a cup of skim milk contribute to a full and satisfied feeling all morning," Krawczyk added.

The Big Breakfast, little biscuit advertisements will feature brand mascot, Mini, and will convey how Kellogg's Mini-Wheats cereal can help consumers stay full longer.

 
 
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