lthy biscuit1, Belvita this week kicks off a brand new campaign with huge investment to maintain brand growth momentum and to build greater emotional engagement with our consumers.Instead of seeing the morning as a series of problems to solve, the four-week Morning Win TV campaign, which premieres on 9th August, focuses on the series of victories we have that can change the consumer’s morning, or the whole day.
The 30-second ads will feature alongside top shows including Tipping Point Lucky Stars, Coronation Street, Emmerdale and X Factor, and will be supported with a promotion on the Capital Breakfast show and out of home activity close to retailers.
Rick Lawrence, who heads up the biscuit category for Mondelēz International, said:
“Belvita wants to be the brand that celebrates the morning.
“We want to celebrate the stories of busy people having those little victories that make for a successful morning – whether it’s making it to the gym before work, getting the kids to school on time, or just getting a run of green lights on your commute.
“The high-profile campaign means that Belvita will be front of mind with shoppers, so retailers should stock up in anticipation of increased demand.”
