tyle baking brand, The Hummingbird Bakery, has announced it has appointed gift manufacturer, Scoop Designs as its official giftware licensee.The agreement marks the kick-off of a strategic licensing programme, developed by Hummingbird’s exclusive brand licensing agency, Beanstalk. Scoop Designs will create gift sets combining baking equipment with recipe-cards from The Hummingbird Bakery.
This enables fans to re-create the brand’s indulgences at home.
The collection will launch in late 2014 with a broad roll-out of the range set for department, grocery, and independent store distribution in Spring/Summer 2015.
Tarek Malouf, Founder and Managing Director of The Hummingbird Bakery, said:
“We look forward to extending The Hummingbird Bakery into new product categories and distribution channels, which offers fans the opportunity to connect with us in new ways.
“The new gift range further builds on the blissful and indulgent world of The Hummingbird Bakery, and captures the nostalgic notion of quintessential American baking.
“Scoop Designs truly understands the essence of our brand, and we are confident that they will create high-quality products that build on our core offering and key values as a business.”
Lisa Reiner, President of Beanstalk, Europe & Asia Pacific, said:
“The Hummingbird Bakery has an incredibly loyal fan base, stemming from the popularity of its six London bakeries as well as the phenomenal success of its three chart-topping cookbooks.
“Consumers have expressed considerable interest in products outside of the brand’s core offer and licensing is the perfect model for translating this demand into products that further build upon The Hummingbird Bakery’s popularity and reach.
“Scoop Designs has the expertise to create high-quality, innovative gift items that will seamlessly communicate The Hummingbird Bakery values, making them an ideal partner for this widely popular bakery destination.”
