“They (consumers) can afford the cost of nutrition and their awareness of the benefits of nutrition and food supplements has increased,” Hua said.
He said that as a Chinese company, there are clear advantages when tackling Asia’s vast region -“Compared with EU or US companies I think we are more familiar with the Asian market.”
Due to around 10 years’ experience in the EU and US markets Fenchem can bring high quality products – built on knowledge from operating in the West – to Asian consumers.
Fenchem has learned a lot from its operations in the EU and the US, he said, especially about the importance of developing products in light of consumer demands and needs.
