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Frutarom Health introduces natural ingredients range EFLA HyperPure

Zoom in font  Zoom out font Published: 2015-12-01  Views: 42
Core Tip: Food ingredients company Frutarom Health BU is introducing a natural ingredients range with EFLA HyperPure, in response to the new EU regulations to prevent polycyclic aromatic hydrocarbons (PAHs) and other contaminants in food supplements.
Food ingredients company Frutarom Health BU is introducing a natural ingredients range with EFLA HyperPure, in response to the new EU regulations to prevent polycyclic aromatic hydrocarbons (PAHs) and other contaminants in food supplements.

The move follows the recent EU 2015/1933 PAH regulation, which indicated the maximum levels of PAHs allowed in food supplements. The EU has established the regulation to facilitate high levels of protection to human health from the presence of high levels of PAHs found in certain food supplements which either contain or are derived from botanical ingredients.

The company's new EFLA HyperPure Line includes a range of extracts which have been manufactured using proprietary technology.

Several extracts are drawn from raw materials that are vulnerable to PAH contamination. Frutarom aims to eliminate the contaminants by using the proprietary HyperPure technology.

Frutarom Health CSO Matthias H. Kreuter said: "Many botanical ingredients could have difficulty complying with this new regulation. Until now, only a few techniques enabling the removal of contaminants are available, for example application of supercritical CO2, activated charcoal, and hexane. But these techniques involve non-selective processes that can cause the loss of active ingredients and can be harmful to the environment or pose a risk of toxicity."

The technology employed by Frutarom ensures that unwanted contaminants such as pesticides, polycyclic aromatic hydrocarbons (PAHs), and unsaturated fatty acids, which experience rapid peroxidation, are removed.

Kreuter further said: "We strive to guarantee our health-supporting ingredients comply with the highest quality standards, selecting pure raw materials and applying most advanced technologies. Frutarom Health's ingredients are backed not only by extensive scientific research, they are also produced using sustainable, 'eco-green' technology while attaining improved solubility. By comparing extracts produced with HyperPure technology with standard ingredients, it was determined this technology is optimally suited for more natural ingredients, and answers the growing demand for increased supplement safety."

Last week, the company launched a new Incaberrix superberry ingredient formulation for confectionery products. Incaberrix is a natural ingredient that is sourced from Inca golden berry, which is also known as Andean physalis fruit. It comes with superfruit health benefits and has sweet and sour flavour.
 
 
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