Those participating in it will understand the concept around creating executable strategies in retail; learn how to convert strategies into plans that can be used for great execution, and use case study method to understand strategy adopted by various retailers; learn the concepts around retail resource management; understand the effective way to manage profitability by managing people, space and inventory.
Upon their return from the event, participants would be able to analyse retailers from a cross-section of retail formats including supermarkets, departmental stores, super centres, category killers, hypermarkets, specialty stores, mass merchandisers and online retailers; understand how consumers' store choice criteria impact strategy; develop winning retail strategies that would utilise the “Eight Ways to Win in Retailing”, and apply what they learnt to their businesses.
The programme has been designed for retail owners; senior management personnel in the retail industry and key decision-makers. It is also for senior personnel from general management; operations management; marketing; finance; human resources and management information system. This tool is also useful for various service providers and vendors to retail industry. It will combine lectures and syndicate group work sessions. Analysis will be conducted in an interactive workshop style using discussions, case studies and role-plays.
Participants are expected to contribute class discussions and work interactively in syndicated groups throughout the programme to build their understanding and ability to apply what they learn. The Strategic Resource Management in Retail seminar takes an in-depth look into the ever-changing worldwide retail sector. By analysing actual business situations, the programme emphasises ways to implement strategy-level decisions through competitive assessment, financial and productivity analysis.
A combination of class lectures, interactive group assignments and case study analysis focusses on the following main issues: building competitive advantage in retail; eight ways to win in retialing; strategic resource management matrix; strategic profit model and different case studies. The course fees are Rs 17,800 for RAI members and Rs 30,000 for non-members. Group discounts are available on demand.
