Paul Pressley, vice-president of industry programs for the US Poultry & Egg Association, said: “USPOULTRY and our members recognise that, often, consumers have questions or concerns, and we must clearly communicate how we raise our birds.
“We want to thank Dr Susan Watkins of the Center of Excellence for Poultry Science at the University of Arkansas for her assistance in preparing the video and helping set the record straight.”
The video explains the scientific, economic and legal reasons that the industry does not need or use hormones, and is available in both a short and long version on the Association’s website, www.uspoultry.org.
