According to a release by the company, the new packs have been designed keeping in mind the socio-demographic profile of Indian consumers. The 1 litre variety has been introduced to suit the requirements of nuclear families that have low consumption of oil. Its sleek design makes the bottle easy to handle and store, says the release. It adds, the jar is designed to serve large families and food joints with high monthly oil consumption.
Fortified with vitamins A & D and rich in naturally-occurring vitamin E, the oil is available across the states of Andhra Pradesh and Odisha.
Pradeep Chowdhry, MD, GEF India, said, “We are passionate about bringing innovation to the market that benefits our consumers. This zeal has helped us establish GEF India as a leading edible oils company within a short span of two years. This unprecedented success is attributed to our sound infrastructure, experienced management, superior product quality and aggressive marketing. We also have a state-of-the-art refinery at Krishnapatnam which helps us implement strict quality & hygiene parameters.”
