Suhas Misra, director and head of marketing, said, "Mumbai is the biggest energy drink market in the country and people here consume energy drinks not just as mixers but for functional reasons. We wanted to be absolutely sure that we get everything right here."
"As a product, Tzinga has a combination of caffeine and guarana, a naturally occurring herb which helps in the process of body getting energy without the crash that follows the high with most energy drinks. Also, to make sure that the energy is delivered in the healthiest of ways, Tzinga has ginseng, which is again a naturally occurring herb with anti-carcinogenic and anti-oxidant properties," claims a press release issued by the company.
