A press release by the company claimed that the shake was first-of-its-kind product in the beverages segment in the country. It added, the product provides a unique content composition that creates refreshing flavoured shakes in just one minute by adding only water.
“It offers consumers the convenience and value-for-money while retaining the goodness of a shake in a wide variety of Indian ethnic flavours. The product does not require milk or sugar to be added and is a rich source of energy with the goodness of protein and calcium too,” the release said. It is currently available in four flavours - Choco Milky, Milky Mango, Milky Rose and Milky Kesar Badam.
Speaking at the launch, Rajiv Kumar, VC, D S Group, confectionery & powdered concentrate, said, “DS Group has defined its growth with singular focus on product innovation in line with explicit customer requirements. With Yomil, the industry’s first-ever milk-based powdered beverage; we are expanding our product portfolio in the segment whilst focussing on convenience, taste, affordability and health and offering an industry first, yet again. With Yomil we aspire to build a focussed consumer connect while catering to evolving customer requirements. We have always been front-runners in achieving industry breakthroughs and, with Yomil, we continue the tradition of enriching industry with our trend- setting products.”
