The incomes of consumers did not have an impact on their consumption of meat in India in 2011, finds a report by Canadean – Food.
The report "Consumer Trends in the Meat Market in India, 2011", says the affluent group held 40% of the market share and the hard pressed section came next with 26.9%, while the highly affluent stood at the end at 7.8%.
Kids & babies aged up to nine years formed a major part of the Indian meat market in 2011, with they being the highest consumers among various age groups.
The kids group formed 21.8% of the meat market followed by the early young adults group of 16-24 years at 16.8%. Mid-lifers aged 45-54 held the least share of 7.8%.
Changing age structures at 38% and changing lifestages at 33.5% have been the most influencing trends on meat consumers.
Men consumed slightly more than women at 51.1%, while the people in urban areas dominated the market with 90.7% share.
Individuals educated up to the post-graduate level formed 36% of the market while the pre-primary and primary groups held the least share of 6.5% each.
The leisure time available with consumers did not have any effect on the market as the time rich consumers, with more than seven hours of spare time, held 37.6% share, followed by time poor consumers, with one to three hours time, at 29%.
Branded meat had a lead over private labels, in Raw Packaged Meat - processed (P) category by 83.8%, Frozen Meat 79.4%, Raw Packaged Meat - whole cuts (WC) 78.8% and Fresh Meat (counter) 65.2%.
Frozen meat held a bigger market share of 31% than raw packaged meat (WC) which was 24%, fresh meat 23% and raw packaged meat (P) 22%.
Raw packaged meat (WC) held the highest market volume at 28%, followed by fresh meat 26%, and raw packaged meat (P) and frozen meat at 23% each.
