Nature Made, the vitamin and supplement brand owned by Pharmavite, has introduced of three new product lines: VitaMelts, Full Strength MINIs and Adult Gummies.
The company noted that VitaMelts, Full Strength MINIs and Adult Gummies offer consumers vitamins that are smaller, tastier and easier to take.
VitaMelts is designed to melt in the mouth without water. The product comes in natural flavors like mixed berry and juicy orange. VitaMelts will launch with six initial product offerings: Vitamin C, Vitamin D, Zinc, Energy, Sleep, and Relax.
MINIs are Nature Made's smallest softgels. Full Strength MINIs are on average 40% smaller than Nature Made's current multivitamin and fish oil softgels, the company said.
The Full Strength MINIs product line includes four multivitamins: Complete, Him, Her, Her 50+, and three additional supplements: Super Omega-3, Super B Complex and Super D Immunity Complex.
Nature Made Adult Gummies enable consumers to take their vitamins and supplements every day. The full product line features fruit flavors like peach, mango and orange. The Adult Gummies line includes seven products: a Multivitamin, Fish Oil, Calcium, Vitamin C, Vitamin D, B-Complex and CoQ10.
Nature Made products are sold grocery, drug, club and mass channels in the US.
