False or misleading communication of environmental product properties is a widespread problem in the marketplace.
European Bioplastics, the association for the European bioplastics industry, has considered this subject and today published its Environmental Communications Guide for Bioplastics available for download online.
“Together with the bioplastics industry, we want to set a new benchmark for good environmental communication – all along the value chain”, says chairman Andy Sweetman.
Communicating attractive environmental profiles and delivering ample and honest information while meeting national and international (communication) standards is not always an easy task for communication and marketing experts.
However, especially when it comes to the communication of environmental beneficial properties of products, flawless claims are a must.
The association has developed its Environmental Communications Guide within an international working group of member and non-member experts.
The brochure outlines general, ISO compliant guidelines for environmental communication.
In addition, it provides recommendations regarding relevant claims for bioplastics such as bio-based, biodegradable, compostable or CO2 neutral.
Recommendations are illustrated by both good and poor examples.
The Environmental Communications Guide is a source of information which is particularly relevant to the packaging sector, where bioplastics are commonly used.
