Shanghai-based private equity firm ClearVue Partners has invested in CHIC Fresh, a proprietary cold-crafted (otherwise known as HPP: High Pressure Processing) juice technology.
ClearVue Partners invested USD$30m to fuel CHIC Fresh's fast growth and expansion plans. ClearVue Partners brings its deep sector knowledge, consumer expertise and operational value-add along with the investment.
"Global consumer preference is quickly shifting toward healthy, organic and 'good for you' beverages. CHIC Fresh's brand of INVO juices bring great-tasting, nutritious and never-heated fresh products to consumers globally," said Harry C. Hui, Founding Managing Partner of ClearVue Partners. "In China, demand for premier goods that enhance a personal sense of health and wellness - such as healthy snacks and beverages, rather than daily necessities will accelerate. The lion's share of the consumption growth will come from 'post-80's generation' with a higher per capita GDP. CHIC Fresh's product and technology will serve this fast growing segment," Hui said.
CHIC Fresh's global product line is headlined by the fabulously refreshing and innovative INVO brand coconut water and coconut water based beverages and is being carried by leading global retailers, including Wegman's, BHG, Whole Foods Market and Trader Joe's.
"We are thrilled to be working with ClearVue Partners. We value their sector knowledge and strong consumer insights," said Edward Yan Ming Zhu, CEO and Chairman of CHIC Fresh.
INVO brand and other CHIC Fresh premium juices are cold-crafted (HPP) - the latest and most sought-after global juice technology. HPP is a cold pasteurization technique and it produces high quality, fresh, nutritious, safe-to-eat juice without using chemical preservatives. Due to the absence of heat in the process, the nutritional properties of the food are maintained. The process also extends the shelf life of the coconut water to 150-days and the premium and functional juices to 90-days - a dramatic increase over the competitor shelf life of 30-days.
