Tastykake, a subsidiary of Flowers Foods, has partnered with US chocolate firm Hershey to introduce new Kandy Bar Kakes, which combine both cake and candy.
The new Kandy Bar Kakes are made with real quality ingredients and feature Hershey's popular flavors.
Kandy Bar Kake varieties include S'mores Kandy Bar Kake made with Hershey's Cocoa, Peanut Butter Kandy Bar Kake made with Reese's Peanut Butter, and Peppermint Kandy Bar Kake made with York Peppermint Flavor.
Flowers Foods cake brands marketing vice president said that the new Kandy Bar Kakes are perfect for the Halloween season.
Available in 5-count individually wrapped multi-packs and 2.1-ounce single serves, Kandy Bar Kakes can be found in the snack aisle in mass merchandisers, supermarkets and convenience stores. Suggested retail price for a single serve is $1.69 and $3.99 for a 5-count multi-pack.
Flower Foods, headquartered in Georgia, US, is a leading producer and marketer of packaged bakery foods for retail and foodservice customers with annual sales of over $2.4bn. The company operates about 39 bakeries.
