Constellation Brands, a New York-based company with brands across wine, spirits and beer categories, has signed a three-year agreement with professional football team Buffalo Bills to sell its products in the executive suites and premium club area at Ralph Wilson Stadium in Orchard Park, New York.
The drinks giant will make its 15 wines and spirits available for the members of executive suites and premium club areas.
Some of the wines that will be available for purchase include Woodbridge by Robert Mondavi, Franciscan Estate, Ruffino, and new brands such as Primal Roots and Simply Naked. Spirits Svedka vodka and Black Velvet Canadian whiskey will also be available for purchase.
Constellation Brands chief operating officer Jay Wright said consumers are embracing wine like never before and they are happy to offer football fans an opportunity to enjoy brands like Clos du Bois, Estancia and Blackstone.
"The Buffalo Bills are a great organization and very popular in Western New York. We are very pleased to kick off this three-year relationship with them," Wright added.
Buffalo Bills business development senior vice president Bruce Popko said this is a natural partnership between two storied companies that both call upstate New York home.
"We are pleased to have the leading premium wine company in the world on board to provide our fans with high quality wines," Popko added.
