US-based beverage alcohol producer Constellation Brands has strengthened its presence in Asia, with the launch of SVEDKA Vodka in India in collaboration with distributor Mohan Brothers.
The move forms a part of the company's strategy to establish strong distribution of its wine and spirits brands in its core markets across the world.
Commenting on the launch, Mohan Brothers executive director Suhail Mehra said that Constellation Brands has an award-winning portfolio of wine and spirit brands that are globally recognized for quality, craftsmanship and taste.
"We believe that adding SVEDKA Vodka will help boost demand for vodka throughout India and this agreement will benefit both companies," added Mehra.
Over the past ten years, the vodka category in India has witnessed a double-digit compound annual growth rate, according to International Wine and Spirits Research.
Constellation Brands produces and markets beverage alcohol. The company sells wine across various categories, including table wine, sparkling wine, and dessert wine; and spirits.
