Peter Hajipieris, chief technical sustainability & external affairs officer at Iglo Group, said that consumers cannot be expected to be experts on sustainability.
Clearer labelling
The onus, he said, is on food firms to educate the public by adopting labels that clearly reflect a products price, quality and sustainability.
In this exclusive podcast Hajipieris also said food manufacturers should be focusing on sustainable development as much as they do safety, traceability and quality.
