Treasury Wine Estates (TWE) has appointed Moon Communications, a part of Australia-based STW Communications Group, to drive the sales of its wine brand Rosemount in Australia.
Under the deal, Moon Communications will serve as TWE's exclusive strategy and communications planning agency for Rosemount.
Moon will initially refresh the wine brand to meet the challenges in growing Australian markets and then plan and launch campaign planning and strategy, brand strategy, through-the-line communications, design and digital.
Moon Communications managing director Anouk Darling said the company will expand the brand to all critical communication areas within the wine trade and Australian wine consumers through its integrated strategy.
TWE global brand business manager and vintrepreneur Stephanie Dore-Smith said Moon's strategic approach and capability will help them increase their communication outcomes.
"Rosemount is a brand name synonymous with quality; however we want to refresh the brand story so the brand becomes the wine of choice for people who value exploration flavour and fresh wine experiences. We are also looking to re-ignite the trade, positioning Rosemount as an innovative brand committed to driving category growth," Dore-Smith added.
