hire based wine importer and alcoholic drinks manufacturer, has launched a new bag in box format to join its already successful The Straw Hat range of British wine.The Straw Hat a range of three wines (red, white and rosé) at 11% ABV originally launched in 2012, comprises a soft, juicy red, a fresh and fruity white and a lush rosé.
Despite no above-the-line marketing spend, the range has since gone on to generate a loyal customer base.
The new three Litre Bag in Box variant, which is designed to appeal for parties and BBQs, stays fresh for up to six weeks after opening and also represents value for money for the consumer, with each box containing the equivalent of 4 x 75cl bottles.
Amy Ledger, marketing manager at CWF said:
“We initially achieved great success in the British Wine market with our Silver Bay Point brand.
“This achievement has now been further strengthened with the launch of The Straw Hat.
“We have received lots of positive feedback from consumers about this brand and felt that the time was right to launch the Bag in Box variant, which is perfect not only for summer entertaining but also in the run up to the forthcoming festive season.”
The Straw Hat 3 litre Bag in Box has a RSP of £10.99.
