Icelandic Water Holdings ehf, makers of Icelandic Glacial, have announced the launch of home-delivery in Southern California and South Florida via a distribution initiative with the Los Angeles Times and the Sun Sentinel.
“This is a unique venture not only for Icelandic Glacial, but also for consumers in the L.A. and Ft. Lauderdale markets,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “Our super-premium water is now available to homes and offices, direct from Ölfus Spring in Iceland, with minimal impact on the environment.”
Icelandic Glacial’s marketing and distribution deal with Tribune Company’s Los Angeles Times Media Group and Sun Sentinel Company will provide consumers in both communities with the opportunity to have Icelandic Glacial delivered to their doors. Orders are fulfilled utilizing established customer service and distribution infrastructure and capitalizing on existing resources. This new delivery model mirrors the company’s international shipping methods and reduces unnecessary emissions and minimizes carbon footprint through the utilization of existing truck space and routes.
“This was an excellent opportunity to deploy our distribution capabilities and offer a new service to consumers,” said The Times executive vice president of Business Services, Bill Nagel. “Icelandic Glacial is a superior product that we believe has strong appeal for our discerning and influential consumers.”
The program initially kicked off in September with targeted promotions in each market, including product sampling at Los Angeles Times’ three-day food festival, THE TASTE, and direct to Sun Sentinel subscribers. Moving forward, The Times and Sun Sentinel will leverage additional assets in support of the home-delivery program including print, digital and mobile advertising, sampling and direct mail.
