Coca-Cola is to collaborate with American interactive multichannel retailer Home Shopping Network (HSN) to form a multi-year merchandise, marketing and digital experience.
The partnership is expected to include the most extensive online store of Coca-Cola merchandise in the world.
The HSN assortment of Coca-Cola branded merchandise will span a variety of styles from modern to nostalgic and feature items across all categories including kitchen appliances, home decor, toys, sporting goods and fashion.
Coca-Cola Trademark Brands vice president Stuart Kronauge said: "Partnering with HSN gives us the opportunity to leverage their innovative digital platforms and engaged customer base to introduce the world of Coca-Cola to a whole new audience. Fans of our brand will be able to experience it like never before, and we look forward to working with HSN to elevate our brand in new and exciting ways."
HSN Cares, the philanthropic arm of HSN, will partner with Diet Coke to launch The Heart Truth campaign, a national awareness campaign for women about heart disease, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), in February 2013.
HSN will create exclusive merchandise where a portion of the proceeds will be donated to programs supporting women's heart health.
