High costs and lack of partnership force Warburtons to cut European export trial

Published: 2012-12-12 Origin: bakeryandsnacks.com Authour: Kacey Culliney Views: 37

Core Tip: High distribution costs and no success in finding a European manufacturing partner has forced UK bread manufacturer Warburtons to end its export trial with Tesco across Central Europe.

High distribution costs and no success in finding a European manufacturing partner has forced UK bread manufacturer Warburtons to end its export trial with Tesco across Central Europe.

The firm launched its trial to stock bread products across Central European Tesco stores 17 months ago. Products were made available in the Czech Republic, Slovakia, Hungary and Poland.

In an emailed statement to BakeryandSnacks.com, Warburtons confirmed the decision to end the trial.

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