High fibre’ claims are traditionally the realm of bakery products, but has recent growing demand for fibre by consumers resulted in a shift away from bread-based products?Fibre is rising. While the use of ‘high fibre’ claims on pack seems to be growing in general, the way industry is using fibre – and the type of products it appears in – may also be changing.
As consumers begin to put growing importance on the ingredient, so manufacturers are beginning to look for innovative new ways to bring the benefits of fibre to a wider audience.
