NOHO, a US-based lifestyle beverage company, has introduced a premium cocktail mixer - NOHO Gold - to portfolio.
Similar to the company's premium product NOHO 'The Hangover Defense,' the NOHO Gold is a carbohydrate, sugar and caffeine free drink that is designed to reduce the effect of alcohol consumption.
NOHO Gold possesses flavors of sparkling light-ginger and is packed in a 8.4oz gold can.
The drink is being sold in Miami and New York currently and will soon be expanded to the rest of the US and the world in 2013.
NOHO CEO Jay Grdina said they have been working on NOHO Gold for over a year and are happy to launch it on New Year's eve.
"Once again we are redefining and creating a new category in the beverage industry. Now club-goers have another way to enjoy a night out and a next day hangover free," Grdina added.
